In The News – As summer arrives, beaches take steps to Keep Tahoe Blue
July 1, 2025 | Member Submitted
Originally Published in the Tahoe Daily Tribune, 07/01/2025, Staff Report
Building on last summer’s success in reducing litter at Lake Tahoe beaches following busy holidays, Keep Tahoe Blue is expanding its Tahoe Blue Beach program around the Lake in 2025. Kings Beach, the Tahoe Beach Club, Camp Richardson Resort, and Meeks Bay Resort join Zephyr Cove Resort in raising the bar for environmentally friendly beach management in Tahoe. These Tahoe Blue Beaches are taking steps to make responsible, Lake-friendly recreation the easy and obvious choice for everyone who comes to the beach.
“Through the Tahoe Blue Beach program, our guests last summer enjoyed a clean, pristine beach and they did their part to keep it that way,” said Kevin Schiesz, Tahoe District Manager for Aramark Destinations, the concessionaire for Zephyr Cove Resort. “That’s the beauty of this program. Our staff worked together with Keep Tahoe Blue and the Forest Service to create an experience where taking care of the beach — while you enjoy it — just feels natural.”
Tahoe’s beaches are a playground for hundreds of thousands of people each summer. All that attention can have impacts on the shoreline’s health and beauty. The Tahoe Blue Beach program is a first-of-its-kind beach management initiative that brings together land managers, concessionaires, businesses, nonprofits, and the local community to protect the environment and everyone’s lakeside experience.