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Brand Geek Founder Lara the Lawyer

October 4, 2023 | Member Submitted

Lara Pearson, aka Lara the Lawyer who Loves Law, moved to Incline Village in 1998 while she was still in law school. She first interned for the Honorable Justice Miriam Shearing on the Nevada Supreme Court and then for the Nevada State Public Defender’s Office before graduating from Northeastern University School of Law in the spring of 1999. Lara was licensed to practice law in Nevada that same year as well and has practiced trademark law from Incline Village ever since.

Lara will be the first to tell you that her law firm, Brand Geek, is an intellectual property law firm that’s run by and for soulfulpreneurs. Brand Geek is a proud Nevada Certified Green Business, as well as having the honor of being Nevada’s first legal benefit corporation. Brand Geek has been a member of 1% for the Planet (businesses donating a minimum of 1% annual gross revenue to environmental groups) since January, 2006 and a Certified B Corporation (a company that measures and manages its entire social and environmental impact) since February, 2008. Brand Geek is also thrilled to have received the honor of Best for the World in Governance from B Lab this year (as well as in 2019).

Locally, Brand Geek supports Mountain Area Preservation (MAP) and the League to Save Lake Tahoe and encourages other area businesses to collaborate with these and other local NGOs which are dedicated to protecting the land and communities in which we live, work and thrive.

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