In The News – Incline Village Olympic hopeful is IVGID’s marketing ambassador
August 6, 2024 | Member Submitted
Originally Published in the Tahoe Daily Tribune, 08/02/2024, Written by Brenna O’Boyle
INCLINE VILLAGE, Nev. – Professional alpine ski racer Lila Lapanja is officially a marketing ambassador for Incline Village General Improvement District’s recreation venues after the board approved the agreement at a recent meeting.
“If you’d like to come up to Diamond Peak and see Lila talk to the kids and sign autographs, talk to the customers at the resort about her journey and being raised in Incline Village and skiing on the slopes at Diamond Peak … I think you’d get a great sense of what I mean by she’s a great ambassador for our region and for the ski hill,” said IVGID Marketing and Communications Manager Paul Raymore. “I think the compensation in this potential agreement is in line with and is actually probably a great deal in terms of getting great photo shoots with a very accomplished skier. She’s got a great story to tell and is also local.”
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