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In The News – Discounted Food for Mountain Folk

October 13, 2023 | Member Submitted

Originally Published in Moonshine Ink 10/12/2023, Written by Alex Hoeft

Smack in the middle of 2020, amid Covid-19, when masks were about to become mandatory in many places and vaccines weren’t yet available for the public, Grocery Outlet opened in Truckee off Donner Pass Road.

Hurdles were vaulted and the grocery store’s reception has “been phenomenal and well received by the community,” said Ryan Parrish, a co-owner of the Truckee location with his wife, Shannon.

Now, just over three years later, the Parrishes are opening another Grocery Outlet location on Nov. 16, this one in Incline Village.

“We’re super excited about this,” Ryan said. “Going back a couple years, we had heard that the owner of Village Market was gonna retire, and we’ve always been interested in having a little bit bigger footprint in North Lake Tahoe than just Truckee … The timing worked out great for us and to have a location that’s already an existing grocery store that had history. We know [Village Market owner Ron Stanger] was successful and very community-focused and that’s exactly what we want to try and come in and carry: The owner of Village Market was very local, and that’s our big thing.”


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