Introducing Lake Tahoe Travel
October 2, 2025 | Member Submitted
Lake Tahoe Travel is the new name and identity of our regional destination marketing and management partnership, formerly known as North Lake Tahoe.
This refreshed identity reflects the depth of experiences across our communities and invites visitors to explore Lake Tahoe beyond the surface. Representing the west, north, and east shores, from Emerald Bay to Spooner Summit, Lake Tahoe Travel unites 12 distinct towns under one cohesive brand while continuing its mission to inspire, elevate, and promote responsible tourism.
What’s New
A new name and logo that highlight Tahoe’s iconic elements. The sun, mountains, and water reflect the full spectrum of colors found in the landscape.
A refreshed website: www.laketahoetravel.com.
The “Dive In” campaign, launching today, is designed to inspire visitors to look beyond the surface and discover the diverse and meaningful experiences, communities, and seasons that make Lake Tahoe special, while promoting responsible tourism.
Lake Tahoe Travel is operated through a cooperative partnership between the North Tahoe Community Alliance and Travel North Tahoe Nevada, reflecting a shared commitment to supporting a vibrant tourism economy while preserving what makes this place extraordinary.
As we step into this next chapter, we look forward to continuing our work together to showcase Lake Tahoe as a destination that’s as meaningful as it is beautiful.