In The News – Incline Village Main Street launches Sierra Giving Circle
October 21, 2025 | Member Submitted
Originally Published in the Tahoe Daily Tribune, 10/21/2025, Staff Report
The Sierra Giving Circle is being launched to fund beautification projects in Incline Village. IVCBA’s Incline Village Main Street program spearheads these projects and partners with Incline Tahoe Foundation to accept charitable donations from the community to fund them. Beautification supports IVCBA’s mission of “building cohesiveness for the sustainability of Incline Village and Crystal Bay. Its vision is of a “thriving community that supports and is supported by its agencies, businesses, nonprofits, and residents.”
An inaugural Roots to Revitalization dinner jump-started the campaign, raising over $200,000, which includes a 100% match from one of the donors. The goal is to raise $500,000 over the next two years. Incline Village Main Street is supported by Washoe County and collaborates with NDOT and other agencies as needed to implement beautification projects.
Incline Village Main Street’s premier project is improvements to the Gateway Roundabout, which was originally constructed in 2012. It is located at the intersection of Mt. Rose Highway and Highway 28 and is the “gateway to Lake Tahoe” from Reno, leading to Incline Village/east shore and Crystal Bay/north shore communities. Initial plans have been submitted to NDOT by project manager Lefrancois Engineering. Improvements will address safety and aesthetic issues with iconic granite boulders, vegetation, and a succession of perennial flowers supported by irrigation.