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In the News: Keeping Tahoe Blue: Behind the popular sticker, there are 65 years of history

May 1, 2023 | Member Submitted

Originally published in the Sierra Sun on 4/28/23. Written by Chris Joseph.

While you’re pulling on your boots in the parking lot of any Tahoe ski resort or trailhead, look around for a two-toned blue sticker with that familiar, three-word call to action: “Keep Tahoe Blue.” It might be on a water bottle, windshield, or your neighbor’s cooler, but chances are it won’t be far away.

The simple mantra on those stickers has become synonymous with the region, and recognizable to the millions who visit the Lake Tahoe Basin each year. But far fewer people know the six decade-history of Keep Tahoe Blue and the movement it represents, which has helped preserve the Tahoe you know and love. Here’s a glimpse of the story behind the sticker.

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