IVCBA 3RD QUARTER ACCOMPLISHMENTS AND UPDATES
October 28, 2024 | Kristin Derrin
As we conclude the 3rd quarter of 2024, we’re proud to share the remarkable strides made in membership growth, community outreach, and business programs, each contributing to the ongoing mission of enhancing Incline Village and Crystal Bay.
Membership Growth
Our subscriber base has grown to over 2,100, with 385 new subscribers this quarter alone. Our communication efforts are highly effective, with an average open rate of 60% and a 16% click-through rate. Additionally, we added 5 new members and renewed 28 memberships, reflecting strong engagement within our community.
Communications and Marketing
This quarter saw the successful publication of the Live.Work.Play summer edition, highlighting Local Heroes and our July 4th celebrations. The Weekly Snapshot newsletter continues to provide updates and event promotions, now offering advertising opportunities. Social media outreach increases visibility for our members, with over 20,000 impressions in Q3. A “Like What You Read?” campaign also helped expand our subscriber base and community supporters.
Business Programs and Civic Engagement
We held a New Member Social in September, welcoming 14 attendees. Our civic engagement campaign included two successful candidate forums in August and September, with planning underway for a Leadership Academy in partnership with Washoe County. Our VIP reception, unfortunately, was canceled due to the Davis Fire, but we quickly utilized Snapshot and social media to update the community on fire resources.
Community and Beautification Efforts
Our Local Heroes Parade and July 4th celebration were tremendous successes, alongside the Inclined to Bloom initiative, which encouraged businesses and residents to enhance their properties. Community cleanups, including Rotary Club projects, helped maintain public spaces, while beautification projects continue into fall, focusing on planting bulbs and defensible space clean-ups.
Infrastructure Projects
Significant progress was made on our Roundabout Redesign project, with community input through a short survey. Additionally, research for commercial signage led to a strategy for installing solar lamp posts, with the ability to hang merchant signs on them.
COMING IN 4TH QUARTER
- Seasonal edition of Live.Work.Play published in time for Thanksgiving
- Participation in Basin-Wide ‘Business Walks’ Survey with Tahoe Prosperity Center
- Launch of Washoe Tahoe Leadership Academy on November 18 with guest speaker
- North Tahoe Chamber of Commerce and IVCBA mixer at Bowl Incline on November 21
- Housing Committee program on “Unlocking Housing Solutions” on December 3
- Candy Cane Lane & Village community event on December 6
- Northern Lights Festival events throughout December
We look forward to continued success in the months ahead. Thank you for your ongoing support and involvement!