IVCBA 4th Quarter Accomplishments and Updates
January 20, 2025 | Kristin Derrin

As we conclude the 4th quarter of 2024, we’re proud to share the remarkable strides made in membership growth, community outreach, and business programs, each contributing to the ongoing mission of enhancing Incline Village and Crystal Bay by building a strong and thriving community through collaboration, engagement, and connection.
Membership Growth
Our subscriber base increased to 2,260. We added 6 new members this quarter and renewed 37 memberships, demonstrating sustained community engagement.
Communications and Marketing
We released the Holiday Live.Work.Play edition to celebrate the Northern Lights Festival. The Weekly Snapshot newsletter continued, now featuring advertising opportunities. All Northern Lights holiday events and festivities were promoted through the website, Weekly Snapshot, and social media platforms. Collateral and promotional materials for Northern Lights were also designed and distributed.
Marketing for Members:
We highlighted new and renewing members in the Weekly Snapshot and onboarded members with Growth Zone membership software while providing ongoing support. News briefs featuring member updates were shared, and advertising opportunities were offered in Live.Work.Play magazine and the Weekly Snapshot.
IVCBA and member events were actively promoted, including:
- Northern Lights: Candy Cane Lane & Village
- Jingle & Mingle Holiday Shopping Event
- Washoe Tahoe Leadership Academy
- IVGID Trustee 2024 Candidate Forum
- Tahoe Basin Business Walk
- North Tahoe Chamber/IVCBA Business Mixer
Business Programs
We hosted the North Tahoe Chamber of Commerce and IVCBA Mixer at Bowl Incline on November 21, connecting over 100 business members. In October, we participated in the basin-wide “Business Walk” survey organized by Tahoe Prosperity Center, assessing the local business climate. Additionally, we launched the Housing Page on IVCBA.org to address critical community housing issues.
Community Events and Civic Engagement
Holiday lighting was installed along Tahoe Blvd, and a red tree was placed in East Park to enhance seasonal cheer. The Candy Cane Lane & Village community event was held on December 6, and the new Jingle & Mingle Shop the Village event took place on December 13. We supported Northern Lights Festival events throughout December and launched the Tahoe Leadership Academy on November 18 with inspiring guest speakers.
Looking Ahead to 1st Quarter 2025
- Publishing the Map of Incline Village and Crystal Bay to improve navigation and engagement.
- Releasing the Live.Work.Play Spring Edition.
- Kicking off the Workforce Housing Speaker Series, starting with a session by Placemate.
- IVCBA Member Social and Focus Group for 2025 Goals and Ideas.
Summary
Throughout Q4 of 2024, IVCBA achieved significant milestones in membership growth, communications, and community engagement. From expanding our subscriber base to launching impactful events like the Tahoe Leadership Academy and the community-based Northern Lights holiday events. We have strengthened our mission of fostering a thriving and connected community. By enhancing marketing efforts, supporting local businesses, and hosting meaningful events, IVCBA continues to be a catalyst for positive change in Incline Village and Crystal Bay.
We look forward to building on this momentum in 2025.