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Tahoe Guide Unveils New Brand

October 28, 2023 | Member Submitted

The rebranded Tahoe Guide has launched its next chapter as Tahoe and Truckee’s premier, and original, visitor guide with a new name and the launch of its new membership program – the Patron Circle. Tahoe Guide was previously known as Tahoe Weekly

“The name Tahoe Guide reflects who we are today and who we have been for the last several years more than the previous name,” said Hill.  

“The new name is fitting in many ways. It reflects our roots as the region’s original visitor guide and we are known as the music guide, the food guide, the arts guide, the outdoor guide and the sightseeing guide. We also publish “guides” throughout the year including our Family Fun, Downhill, Backcountry, Nordic, Golf, and Tahoe Music, Events & Festivals guides,” she said. 

Publisher/Owner & Editor In Chief Katherine E. Hill made the announcement in late-August as she approaches the 10-year anniversary of taking the helm of the beloved publication that has provided visitors and local with information about what to do in Tahoe and Truckee for more than 40 years. 

Hill is only the third owner of the publication that was founded on Feb. 18, 1982, by the late David Mogilefsky. She took over the reins of the magazine in November 2013. 

Readers can support the publication by donating to the new Patron Circle membership through the nonprofit News Revenue Hub at tahoeguide.fundjournalism.org.

“We employ local writers and staff to produce quality, well-researched articles to tell the stories of Tahoe from local artists and restaurants, to wildfire preparedness and public access to the backcountry, to local history and visitor impacts,” Hill added. 

“I hope our readers will support our continued work by joining our Patron Circle at tahoeguide.fundjournalism.org,” she said.

About Tahoe Guide

Tahoe Guide is published monthly Oct.-Nov. & Jan.-April, and twice a month May-Sept. & in December. It is distributed free at more than 300 locations in Tahoe and Truckee, and is also available at visitor centers in Sacramento, Reno, Auburn, Grass Valley, Nevada City, Carson City, Gardnerville, Markleeville, Graeagle, Portola, Sierraville and Loyalton. Visit YourTahoeGuide.com.


Katherine E. Hill 

Publisher/Owner & Editor In Chief, Tahoe Guide 


(530) 546-5995, ext. 102



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