Jason Jurss is the owner of Happy Tiers Café & Bakery in Incline Village. His wife Andrea began making cakes out of her home in 2016 and through a global pandemic, wildfires & many bureaucratic obstacles they have built a successful and growing business in North Lake Tahoe which has become a staple of the community!
“Andrea’s calling is to make wonderful things that are delicious and beautiful, my privilege is to help make Andrea and her team successful!” -Jason Jurss
If you ask him, he will tell you that he is just a farm kid and bartender! Raised on his grandma Lucyann’s honeybee farm in Osteen, Florida he is a product of a youth defined by hard work, independence and industrialism. “My career in the hospitality industry began, as soon as I could drive out of the woods, at age 16”, he says jokingly. A lifetime of dedication in the highly competitive hospitality industry in Central Florida, learning, practicing and applying fundamentals of success eventually lead to him becoming an operating partner in businesses in which he could call himself an owner. Having worked in every position from dishwasher to regional manager, then partner & eventually sole owner, he is truly an expert in the hospitality industry.
Believing in what he calls the “Ampersand Philosophy”, in which a person is defined not only by what they do, but also who they are & the impact they have on those around them. He is most proud to be husband to Andrea & father to Alexis and Heath. Grandmas’ honeybee farm is where he is from, Central Florida is where he learned & grew professionally and Tahoe will always be his home!
One of his current missions is to help others by communicating what can be done for businesses to overcome obstacles that are synonymous with entrepreneurialism in any market & also specifically in Tahoe. “Every market is unique, having benefits and challenges that may greatly differ from markets that are familiar to you. Learning to adapt, adjust and stay the course are easy things to say, but the HOW is much more difficult to identify,” -Jason Jurss