In The News – Lake Tahoe Travel announced as new brand for North Lake Tahoe
October 3, 2025 | Member Submitted
Originally Published in the Tahoe Daily Tribune, 10/03/2025, Staff Report
Tourism authority debuts new name and brand identity, inviting visitors to ‘Dive In’ to the Lake Tahoe experience
Lake Tahoe Travel has been unveiled as the new brand for the region’s destination management organization (DMO), formerly known as North Lake Tahoe. The new identity reflects both the diversity of its communities and the depth of the Lake Tahoe visitor experience. Representing the west, north, and east shores — from Emerald Bay to Spooner Summit, covering nearly 70% of the lake’s shoreline — Lake Tahoe Travel unites 12 distinct towns under one cohesive brand while continuing its mission to inspire, elevate, and promote responsible tourism across the region.
Lake Tahoe Travel is a DMO encompassing both the California and Nevada sides of the region and is operated through a cooperative of two organizations: North Tahoe Community Alliance and Travel North Tahoe Nevada.