Sustain Tahoe Expands Bear Aware Campaign

Sustain Tahoe is proud to announce the expansion of its Bear Aware Campaign with a new round of the popular bear magnets to promote awareness and responsible coexistence with Tahoe’s black bears. The initial success of the bear magnets (that easily stick and peel off any metal surface, like cars and bear boxes) has inspired a renewed push to print and distribute at least 13,000 more before summer, ensuring that the message of bear conservation reaches even more locals and visitors.

Tahoe is bear country. Long before people settled in the region, black bears roamed freely—and they still do today. However, their survival now depends on human awareness and action. Sustain Tahoe’s Bear Aware magnetic stickers serve as a visual reminder that there are, in fact, bears. So drive carefully, secure food properly, and respect bear habitats while hiking and picnicking. The campaign aims to reduce bear-human conflicts and protect these iconic creatures.

To fund this next phase, Sustain Tahoe is seeking 50 businesses or individuals to raise $10,000 a year to keep this campaign active. Higher quantities mean lower production costs, allowing more magnets to be spread across more vehicles, bear boxes, bikes, and gear throughout the Tahoe watershed and beyond.

How Businesses and Individuals Can Help:
For a $200 annual donation, supporters will receive:

·       Their business logo and information featured on the Bear Aware web page

·       Inclusion in press releases about the campaign

·       A customized appreciation plaque to display in their business

·       Increased brand visibility, as each sticker includes a QR code linking to the Bear Aware campaign, extending the reach of this important message

Donations are tax-deductible, participating businesses gain valuable exposure by contributing to the protection of Tahoe’s cherished black bears., making this initiative a win-win for both the environment and local businesses.

Get Involved Today

Visit: www.sustaintahoe.org/tahoe-bears.html
Select “Jasper’s Memorial Campaign”
Donate $200 to become a Bear Aware member

Working together we can attempt to help Tahoe become a safe and thriving habitat for our beloved black bears while fostering a community committed to environmental stewardship.

About Sustain Tahoe

Sustain Tahoe is a nonprofit organization dedicated to fostering responsible tourism and environmental awareness in the Lake Tahoe region. Through initiatives like the Bear Aware Campaign, Sustain Tahoe aims to educate and inspire both residents and visitors to engage in sustainable practices that protect Tahoe’s natural beauty and wildlife.

Jacquie Chandler