In The News – Lake Tahoe Business Walk Survey provides critical insights
February 10, 2025 | Member Submitted
Originally Published in the Tahoe Daily Tribune, 2/10/25, Submitted
Key findings shed light on the current business environment and community needs
The results of a Lake Tahoe Basin-wide Business Walk Survey coordinated in October 2024 by the nonprofit Tahoe Prosperity Center in collaboration with 15 regional business associations, chambers of commerce, and local government partners are now available. The insights will be used to inform future initiatives and partnerships aimed at addressing the region’s challenges.
Over the course of three days, 64 volunteers canvassed 700 small businesses, generating responses from over 400 businesses through in-person and online surveys.
“The business walk survey provides insight into a specific ‘moment in time’ as it relates to how things are going in the regional economy,” said Heidi Hill Drum, Tahoe Prosperity Center executive director. “This snapshot of information can be very useful in understanding what is working or not working in the region, ultimately helping elected officials and leaders make informed decisions that impact local small businesses.”