In The News – Not your typical ad: Billboards donated to raise awareness of Tahoe’s latest threat
August 7, 2025 | Member Submitted
Originally published in the Tahoe Daily Tribune, 08/07/2025, Written by Katelyn Welsh
Whether you arrive to Tahoe via Interstate 80, Interstate 580, or Highway 50, if you pay attention, you’ll notice billboards that differ from a typical ad. Rather than marketing a good or service, the billboards appeal to the desire to protect Lake Tahoe against its latest threat.
“STOP GOLDEN MUSSELS,” one such billboard reads in Reno, Nev.
Over the years, the Lake Tahoe basin has successfully prevented the introduction of other invasive species such as quagga and zebra mussels, in large part due to strong policies and inspections, but the golden mussel is new player, spotted for the first time in North America in October.