Destination management organization creates new position to deepen community connections
Travel North Tahoe Nevada (TNTNV), the official destination management organization for the North Shore, Nevada side of Lake Tahoe, has hired Mike Beiro for the newly-created Community Engagement & Advocacy Manager position.
In this position, Mike will work to build and maintain positive relationships with local leaders, businesses, organizations, and residents by fostering open communication and addressing community needs. His efforts will help ensure that Travel North Tahoe Nevada’s initiatives align with the needs of all community stakeholders.
“I am thrilled to step into this new role with Travel North Tahoe Nevada and to have the opportunity to build stronger connections between our incredible community and the tourism industry,” said Mike Beiro, Community Engagement & Advocacy Manager. “North Tahoe is a special place, and I’m excited to collaborate with residents, businesses, and leaders to promote the benefits of the tourism economy to our local stakeholders while enhancing the quality of life for everyone in the region.”
A key aspect of his role will be advocating for a balanced approach to tourism — highlighting its positive economic benefits while addressing user impacts to promote harmony between visitors and residents. Additionally, Mike will provide vital resources and information to the community, such as educational tools, event updates, and tourism data, ensuring transparency and collaboration.
“We’re excited to welcome Mike to the team in this vital new role,” said Andy Chapman, president and CEO of Travel North Tahoe Nevada. “His focus on fostering meaningful community relationships and advocating for a balanced approach to tourism will help us create a stronger, more connected North Tahoe.”
Beiro comes to TNTNV after a successful career in Jackson Hole, Wyoming, working in sales management and reservation management positions. His career includes employment at major resort options including Vail Resorts, Grand Targhee Resort, and Jackson Hole Mountain Resort. Mike’s career also focused on community engagement, working at Jackson Hole’s Center for the Arts, and fostering an inclusive facility for local arts organizations.
Beiro’s career began in Incline Village, working at marquee North Tahoe businesses like Diamond Peak and Alibi Ale Works. He attended Sierra Nevada University — now the University of Nevada, Reno at Lake Tahoe — where he graduated in 2020.
To learn more about Travel North Tahoe Nevada and its stewardship initiatives in North Lake Tahoe, visitwww.travelnorthtahoenevada.com.
About Travel North Tahoe Nevada: Travel North Tahoe Nevada (TNTNV) is the public organization responsible for destination management for the North Shore, Nevada side of Lake Tahoe. Its mission is to encourage destination experiences that support a vibrant economy, enhance community character, and foster environmental stewardship. For more information, visit www.travelnorthtahoenevada.com.
