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EXL Media Celebrates 30 Years

December 17, 2024 | Member Submitted

As we close out 2024, we proudly celebrate our thirty-year anniversary. This remarkable milestone reflects three decades of evolution in media. From the advent of the internet, through the growth of traditional and digital media silos, to the convergence of integrated media channels that provide both offline and online opportunities, EXL Media has been there every step of the way, guiding successful campaigns for our clients and agency partners.
 
Our loyal clients, dedicated vendors, and incredible team have each played an integral role in our success. Your trust, collaboration, and expertise have been the foundation of our journey, and we want to thank you for making this an incredible ride. 

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In The News – Annual Tahoe bald eagle count set for Jan 2025

December 16, 2024 | Member Submitted

Originally Published in the Tahoe Daily Tribune, 12/16/2024, Submitted

INCLINE VILLAGE, Nev. — It’s time to polish up those binoculars.  The Tahoe Institute for Natural Science (TINS) is hosting its annual Mid-Winter Bald Eagle Survey on Friday, Jan. 10, 2025, from 9 a.m. to 12 p.m. Volunteers are grouped into small teams and stationed at one of 26 vantage points throughout the Tahoe basin, mostly around the lakeshore, to get an accurate snapshot of eagle numbers at the lake.

This annual event is part of a nationwide census of the country’s bald eagle populations. TINS took over local coordination of the monitoring effort in 2012 for the entire Tahoe basin and is now calling for volunteers to sign up via this link: https://www.tinsweb.org/midwinter-bald-eagle-count.

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Photo provided to Tribune

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Tahoe Living: Affordable Housing News & Events

December 15, 2024 | Member Submitted

From Tahoe Living Newsletter – TRPA

Launching Cultivating Community, Conserving the Basin

In August, TRPA launched the Cultivating Community, Conserving the Basin Project to make housing more accessible while improving environmental protections. In this latest phase of the Tahoe Living initiative, the agency is bringing community members and other partners together in a multi-year project to update the Lake Tahoe Regional Plan, to incentivize the type of housing our community needs while incorporating vital environmental improvements. The Cultivating Community, Conserving the Basin Project is an opportunity to build the region’s capacity to deliver more affordable and workforce housing and to create lasting connections between community members and agencies.

Thank you to everyone who has participated to-date in a community workshop, online workshop, small group or Working Group meeting!

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Other TRPA  Milestones in 2024

In addition to launching Cultivating Community, Conserving the Basin, TRPA made progress on other housing related projects and programs. All of these are joint efforts with partners and the community:

  • Accessory Dwelling Units (ADUs). The agency issued 18 ADU permits in 2024 and 4 ADUs were constructed. Since 2020, TRPA has permitted 57 total units, of which 12 are constructed to-date.
  • Placer County Tahoe Basin Area Plan. In February, the Governing Board approved amendments to Placer County’s Tahoe Basin Area Plan including policies and regulations encouraging deed-restricted housing in town centers.
  • Mixed-Use, Climate Codes and Affordable Housing Requirements.New Mixed-Use and Climate Code Amendments received approval in June, including the requirement for all new condominium projects to make 10 percent of the residential units deed-restricted affordable or moderate-income homes.
  • Phase 2 Litigation Settlement. TRPA and Mountain Area Preservation (MAP) reached a settlement agreement on the building incentives adopted by the Governing Board in December 2023, allowing policies that support the development of affordable, moderate, and achievable housing to remain on track. 
  • Implementation of Phase 2 Housing Amendments. The Governing Board will hear the City of South Lake Tahoe’s proposed amendments to the Tourist Core Area Plan and the Tahoe Valley Area Plan, both of which incorporate the Phase 2 Housing policies approved by Governing Board in 2023. The City is the first jurisdiction to adopt the Phase 2 Housing Amendments. TRPA is working with the four other local jurisdictions to implement the Phase 2 Housing Amendments into their area plans.
  • Spanish eNews. Since 2022, we have doubled our Spanish eNews audience. We are continuing our work to engage Latinos in the region on housing policy.
  • #TeamTRPA. To build capacity for our Tahoe Living initiative, we officially welcomed Kaley Arboleda as an Assistant Planner and Housing Outreach Coordinator on the Long-Range Planning Team.
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Lake Tahoe campus becomes newest cornerstone of University 

December 14, 2024 | Member Submitted

Originally Published by UNR’s Nevada Today, 12/04/2024, Written by John Seelmeyer

University of Nevada, Reno at Lake Tahoe campus touches students, artists, community — and the world

Two years after its acquisition, the University of Nevada, Reno at Lake Tahoe campus continues significant strides to strengthen its role as a vibrant pillar of the University and an engaged educational partner in the Tahoe community.

From creation of the world-class Tahoe Institute for Global Sustainability to specialized short-term classes on subjects ranging from geology to creative writing, the Lake Tahoe campus hosts a growing number of initiatives that support its focus on sustainability and environmental stewardship.

“We are excited about the substantial progress that we have made in our transition,” said Jeff Thompson, executive vice president and provost of the University. “We are successfully using this beautiful campus in many ways that benefit students, the local community and the global environment.”

The 18-acre Lake Tahoe Wayne L. Prim campus in Incline Village was acquired by the University on July 1, 2022. The campus, previously the home of Sierra Nevada University, is nestled in pines less than a mile from the shore of Lake Tahoe.

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Image of Prim Library – UNR at Lake Tahoe

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In The News – 10th annual Tahoe Film Fest raises tens of thousands for TERC

December 12, 2024 | Member Submitted

Originally Published in the Sierra Sun, 12/12/24, Written by Eli Ramos

 The 10th annual Tahoe Film Fest concluded this Sunday and early numbers show they’ve raised nearly $20,000 for the UC Davis Tahoe Environmental Research Center (TERC).

The Tahoe Film Festival is unique among others, as ticket sales go to an organization and environmental cause. This year, Gavin Newsom recognized it for using film to “raise awareness of environmental issues and further serves as a gathering point to celebrate the community which is dedicated to protecting the Lake Tahoe Basin.”

Rather than being a judged film festival with a panel or jury, Robert Roussel, the director of the film festival, curates the selection himself. As someone who’s been involved in the film industry since 1981, he says he has an eye for films he believes will capture Tahoe audiences or have a strong shot for awards season. For instance, he chose the feature documentary The Mustangs: America’s Wild Horses for its environmental themes and September 5 for its award potential. Roussel clearly knows what he’s doing: of the 27 films screened in Tahoe theatres from December 5 to 8, five were announced to have Golden Globe nominations.

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UNR Response to the Tahoe Center for Environmental Sciences Exhibit

December 11, 2024 | Member Submitted

Submitted by Douglas Boyle, University of Reno at Lake Tahoe

The room that the “Underwater Lake Tahoe” exhibit is located in at the Tahoe Center for Environmental Sciences building is leased by the University of Nevada and has been subleased to UC Davis. UC Davis had an opportunity to renew the sublease but decided not to pursue it. The University has not made a decision regarding the exhibit and has no immediate plans to alter or cover the painting.  

Leadership at the University of Nevada at Lake Tahoe is committed to continuing this specific space’s legacy of community education and engagement. The University is actively working with faculty from the Department of Art, Art History, and Design, as well as from the College of Science, to enhance the space with interactive, community-driven programming that will serve both the public and our students. The University is also planning a gallery space that will showcase the rich history of Lake Tahoe through photography and multimedia that spans multiple decades. The University is in the early stages of securing design and technology elements, and creating supplemental educational materials, that will benefit its students and the community. 

We look forward to working with UC Davis in a successful transfer of the space so the community may still have this hub to have meaningful discussions, spend time together, and learn more about Lake Tahoe. 

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In The News – Annual Tahoe Backcountry Safety Awareness Week starts today

December 9, 2024 | Member Submitted

Originally Published in the Tahoe Daily Tribune, 12/09/2024, Submitted

From expert panel sessions about backcountry safety to on-the-snow events hosted by some of Lake Tahoe’s finest backcountry guides, the fifth annual Tahoe Backcountry Safety Awareness Week is chock full of events curated by Take Care Tahoe. From December 9-15, 2024, both novice and experienced backcountry users will have opportunities to learn how to safely recreate in the backcountry this winter.

According to Snowsports Industries America (SIA), the pandemic boosted participation in backcountry/Alpine Touring by 57% during the 2020-21 winter season. The Colorado Avalanche Information Center also reported that a total of 37 avalanche related fatalities occurred in the U.S. that season. The rise in deaths was attributed to both inexperience and challenging snowpack conditions. In the years since, participation in backcountry/Alpine touring has continued to increase. Safety messaging continues to be paramount. 

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Photo: Provided to Tahoe Daily Tribune (snowboarder Claire Hewitt-Dwyer on Mt. Tallac) by First Tracks Production

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In The News – Plans for TERC’s Underwater Lake Tahoe Exhibit room are still uncertain

December 9, 2024 | Member Submitted

Originally Published in the Tahoe Daily Tribune, 12/09/2024, Written by Eli Ramos

INCLINE VILLAGE, Nev. – For two years, the walls of the Tahoe Environmental Research Center’s (TERC) longue has been graced with a colorful mural displaying the wildlife, seasons, and activities of Lake Tahoe. But since the sublease between the University of California, Davis, and the University of Nevada, Reno wasn’t renewed for the room, UNR will decide what the fate of the lounge—and its mural—will be.

In 2018, when TERC was still part of Sierra Nevada University, plans were made to create an exhibit that would deepen the understanding of Lake Tahoe’s aquatic ecosystem. TERC Director of Education and Outreach Heather Segale worked to secure grants from Parasol Community Foundation, Rotary Club of Incline Village, Tahoe Maritime Foundation, Tahoe Truckee Community Foundation, and a national organization called the Institute of Museum and Library Sciences.

These funds would go to produce the mural and the interactive augmented reality components designed alongside it. Segale chose Susie Alexander, a local artist who had painted murals at locations like the Sierra Boat Company, Kings Beach, Blue Agave, and a Donner Party Museum. “Heather Segale was very instrumental in making this mural happen,” said Alexander.

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Photo: Tahoe Daily Tribune

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Deck the Halls Safely

December 8, 2024 | Member Submitted

Submitted by Tia Rancourt of the North Lake Tahoe Fire Protection District, 12/6/2024

Winter holidays are a time for families and friends to get together and enjoy the season’s festivities.

A few simple tips will help ensure a happy and fire-safe holiday season.

Preventing Christmas Tree Fires

  • Choosing the tree: Choose a tree with fresh, green needles that do not fall off when touched.
  • Placing the tree: Before placing the tree in the stand, cut 2” from the base of the trunk. When purchasing an artificial tree, look for the label “Fire Resistant.” Place the tree is at least three feet away from any heat source, like fireplaces, radiators, candles, heat vents or lights. Make sure the tree is not blocking an exit.
  • Be sure to add water daily.
  • Lighting the tree: Use lights that have the label of a recognized testing laboratory. Some lights are only for indoor or outdoor use.
  • Replace any string of lights with worn or broken cords or loose bulb connections. Read manufacturer’s instructions for number of light strands to connect.
  • Always turn off Christmas tree lights before leaving home or going to bed.

Discarding the tree:

When the tree becomes dry, promptly discard it. Take advantage of the Free Holiday Tree Recycling Program, available from December 26, 2024, through January 31, 2025. Please note – the new location for tree drop off is the overflow parking lot across from Incline Beach.

Visit https://www.yourtahoeplace.com/events/holiday-tree-recycling or call 775-832-1203.

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In The News – Breaking par in blizzard season

December 8, 2024 | Member Submitted

Originally Published in the Tahoe Daily Tribune, 12/6/2024, Written by Brenna O’Boyle

When Will and Ashley Wolford decided to create Iron and Wood, they solved a problem that has long frustrated Tahoe golfers. The problem is the short golf season in snow country. 

“I saw this gap in town that there was no winter golf,” Ashely explained. “It just really didn’t exist here. They used to have one in the bowling alley in the 90s, and it was popular. But, of course, the technology wasn’t as good as it is now.” 

Local courses only stay open half the year because of the elements. Will said that this helped inspire their 800-square-foot indoor golf facility.

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